Further evidence of the bizarre marketing of cows and dairy products:

“How does one art direct a cow?”

“I wanted to show portraits of dairy cows on the cover that showed their individual personalities—so that they were more than just commodities the way beef cows are.”

“That's easier said than done because those damn cows don't have much personality.”

“. . . the graphic impact of the cover presentation and allows the publication to take ownership of the word Dairy . . .”

“Two years worth of covers were photographed in a single day's photo session saving Dairy Today money and providing them with a distinctive and memorable visual cover identity.”

The “old look” and prior sexual emphasis of the magazine.

[Via Pentagram; follow the link for a great video.]